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A Digital Marketing Specialist
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Things that You Need to Start Your Online Business

You already identify your niche market. You understand their needs and wants. You came up with an effective solution to address their problems. You now have a product that they would love. What happens next?

You need to build an online platform where people can visit, communicate, interact, and make a purchase. You need to have a website.

You can hire a web development company to design and fully customize your website to fit your brand and your values. If you are not keen on spending some money to hire a website developer, you can actually do it yourself and it is very cheap. You can go by with less than $100 per year to get your website up and running. There are a lot of YouTube tutorials on how to build elegant websites. You just need to spend some time learning the steps to build one.

WHAT ARE THE MAIN COMPONENTS OF A WEBSITE?

Domain name. To create a website, the first thing that you need to get is a domain name. This will be the name of your website that users can type to visit, like www.google.com or www.myinternetbusiness.com. You can choose whatever domain name you want. You may use the name of your business or your specific product as your domain name. Just check first if the name is still available. There are millions of websites out there and there is a possibility that someone is already using the name that you would like to use for your website.

To purchase a domain name, you can visit the website of any domain registrar like GoDaddy or Hostgator. Check if the domain name that you would like to use for your website is still available. If it is still available, you can now proceed to checkout and purchase your unique domain name. It usually costs between $12 and $15 per year. It is quite affordable.

Hosting Account. Once you get your own domain name, you need to get your hosting account. Think of it as your hard drive where you put all the contents of your website such as texts, images and videos. When somebody visits your site, he or she will be directed to the server that stores all the contents of the website, immediately. There, he or she can gain access to whatever information and content you put up on your website. It runs 24/7 with very little possibility of downtime. Therefore, you can be assured that once your visitors check your website, it is up and running.

Usually, the company that provides domain name also provides web hosting services. Hence, you can purchase the domain name and your hosting account as a single package. Hosting account usually costs between $72 and $100 per year.

Content management system (CMS). It is a platform that allows you to design, publish, organize, customize, edit and delete the contents of your website. The most popular CMS that is used by many companies are WordPress and Joomla. The great thing about it is you can easily integrate it with your hosting account. You just need to select certain options in your hosting account panel to install and activate your CMS. Once activated, you can now proceed to designing your website.

Another great feature of CMS is most of its design and templates are free. You can opt in for premium items at a very affordable price. CMS, nowadays, are very user friendly. You don’t even need a computer programming skills to use it. Most of its options are drag and drop, more like designing a power point presentation. There are tons of video tutorials on YouTube that will teach you how to set-up beautiful and fully functional websites. If you need to integrate some advanced options to your website, you may hire web developers to build and manage it for a certain fee.

Those are the basic things that you need to get your online business running. You need a unique domain name for your website. It must be something that will well represent your business or your brand. Then, you have to get a hosting account to securely store the contents of your website and keep it running 24/7. Lastly, you need to install a content management system to publish, design and customize your website. You can also employ the assistance of web developers to help you manage your website.