First, you need to build a website. The important things that you should consider in building one are the content, the design, and the graphics/images you put there. It does not have to be a work of art. It just needs to be consistent with the image of your business.
Once you figured out the design and built of your website, you need to create a landing page. This landing page will serve as a bribe for your visitors to subscribe to your mailing list. This is the corner where you offer your visitors your free stuff in exchange for their name and e-mail address. You can put a simple copy like “Get the free report/discount/videos here. Put your name and e-mail address so I can send it to you.” Once they opt-in to your list, two things will happen: number one – you will capture their details. Number two – your e-mail marketing service provider will send them your “bribe”, whether it is a free video, a report, a discount, it is up to you. You can then start building goodwill and eloquently sell your products and services.
This simply consists of all the free stuff that you provide to your leads. You can automate your engagement system by sending a series of free useful and informative stuff to your prospects using your e-mail marketing service provider. You can automate your marketing campaign. For example, you can send the first video by the time they opt-in to your list. The next day your system will send another video. Then, on the third day, you can send an offer for your products with a certain discount.
After you finish building your internet marketing system, you now need to create traffic to your website. Just like normal brick and mortar, without traffic, there is no sales; without sales, the business will fail.
There are many sources of internet traffic. The most common source used by many internet marketers is the pay per click source or PPC. If that sounds technical to you, think about search engines like Google, Yahoo, and Bing. Many websites get their traffic from search engines. Another common source of traffic is social media like Facebook, Twitter, Google+, and Instagram. A more advanced source of traffic used by savvy internet marketers is what they call joint ventures (JV) or affiliate marketing.
The next chapter will discuss in full detail what these sources of traffic are and how your website can benefit from these.