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A Digital Marketing Specialist
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How Internet Marketing Works

Before you lay down your target market, develop your product and implement different marketing strategies to succeed in the online marketplace, you need to have a good understanding of how Internet marketing works. Having a good grasp of the workings of the Internet will open your mind to the opportunities that are waiting for you. Moreover, it will help you understand the pitfalls present and how you can avoid them.

ADVANTAGES

If you are looking for an opportunity to earn money, whether part time or full time, Internet marketing is a really good option. Almost 90% of the US population is connected over the Internet, either via personal computer or smart phone. You could just imagine how big your market can be. Not only that, your market is not only limited to your home country. With the Internet, you can now reach for customers from the other side of the planet. An online business is not limited to or confined in a single geographical area. Thus, it does not matter whether you live in the mountains of Colorado or in the desert of Texas. You can always operate your business, tap potential customers and earn huge income as long as you have an Internet connection and a computer.

Another fantastic feature of doing business online is the capital needed to start. It is relatively cheap compared to other businesses of conventional nature. With the use of the Internet, the first thing that would be eliminated is the need to rent an office space or a store front. Since the business is mostly done online, you can just use a corner of your house or apartment as your office. You may use your garage to stock your inventories if you are going to sell tangible products online. You just need to have your own computer and a stable Internet connection. Those are the basic things that you will need and you are good to start your online business.

Another important advantage of doing business online is the “time freedom”. You are no longer tied up to 9-5 schedule. You can work at your own pace and time. Your commitment to this business will determine your bottom line. Some of the most successful Internet marketers only spend a maximum of four hours per day and they are earning five to six figures per month! Once you put a certain level of commitment to this business and you manage it correctly, you will see your cash flow steadily growing. You can now afford to do things that you only imagine in your dreams without the need to worry about your finances.

The prospect of online marketing is very promising. Many people from different profession and background achieved great success doing this business. The amazing thing is some of them are just ordinary guys, living from paycheck to paycheck, and frustrated with their lives. They just made a clear decision to succeed and the Internet is generous enough to provide them the means to prosper. However, you should not solely focus on the success stories of these people and overlook the process of achieving such feat. Just like any other business, online marketing is not without any challenges. In fact, there is a fair share of people who also failed in this endeavor. This book is generous enough to share with you some of the pitfalls of Internet marketing and how you can avoid them by having a solid foundation and airtight strategy.

DISADVANTAGES

Since online business is relatively cheap and quite easy to set-up, your number one problem is the number of competition. You are going to have a lot- both directly and indirectly. Given that scenario, you always need to find a way to outperform your online competitors. You need to make certain improvements on your website and overall strategy to attract online visitors and persuade them to do business with you better than the competition.

Another disadvantage of an Internet business is the cost. Yes, it is relatively cheap. You just need to shell out a couple of hundreds of dollars to get started. Because of that, your level of commitment will not be that intense.  You could bail out anytime and reason out that it’s just a small amount of money. When things go wrong, which is usually the case in any start-up business, you could easily push the quit button.