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How Internet Marketing Works

Before you lay down your target market, develop your product and implement different marketing strategies to succeed in the online marketplace, you need to have a good understanding of how Internet marketing works. Having a good grasp of the workings of the Internet will open your mind to the opportunities that are waiting for you. Moreover, it will help you understand the pitfalls present and how you can avoid them.

ADVANTAGES

If you are looking for an opportunity to earn money, whether part time or full time, Internet marketing is a really good option. Almost 90% of the US population is connected over the Internet, either via personal computer or smart phone. You could just imagine how big your market can be. Not only that, your market is not only limited to your home country. With the Internet, you can now reach for customers from the other side of the planet. An online business is not limited to or confined in a single geographical area. Thus, it does not matter whether you live in the mountains of Colorado or in the desert of Texas. You can always operate your business, tap potential customers and earn huge income as long as you have an Internet connection and a computer.

Another fantastic feature of doing business online is the capital needed to start. It is relatively cheap compared to other businesses of conventional nature. With the use of the Internet, the first thing that would be eliminated is the need to rent an office space or a store front. Since the business is mostly done online, you can just use a corner of your house or apartment as your office. You may use your garage to stock your inventories if you are going to sell tangible products online. You just need to have your own computer and a stable Internet connection. Those are the basic things that you will need and you are good to start your online business.

Another important advantage of doing business online is the “time freedom”. You are no longer tied up to 9-5 schedule. You can work at your own pace and time. Your commitment to this business will determine your bottom line. Some of the most successful Internet marketers only spend a maximum of four hours per day and they are earning five to six figures per month! Once you put a certain level of commitment to this business and you manage it correctly, you will see your cash flow steadily growing. You can now afford to do things that you only imagine in your dreams without the need to worry about your finances.

The prospect of online marketing is very promising. Many people from different profession and background achieved great success doing this business. The amazing thing is some of them are just ordinary guys, living from paycheck to paycheck, and frustrated with their lives. They just made a clear decision to succeed and the Internet is generous enough to provide them the means to prosper. However, you should not solely focus on the success stories of these people and overlook the process of achieving such feat. Just like any other business, online marketing is not without any challenges. In fact, there is a fair share of people who also failed in this endeavor. This book is generous enough to share with you some of the pitfalls of Internet marketing and how you can avoid them by having a solid foundation and airtight strategy.

DISADVANTAGES

Since online business is relatively cheap and quite easy to set-up, your number one problem is the number of competition. You are going to have a lot- both directly and indirectly. Given that scenario, you always need to find a way to outperform your online competitors. You need to make certain improvements on your website and overall strategy to attract online visitors and persuade them to do business with you better than the competition.

Another disadvantage of an Internet business is the cost. Yes, it is relatively cheap. You just need to shell out a couple of hundreds of dollars to get started. Because of that, your level of commitment will not be that intense.  You could bail out anytime and reason out that it’s just a small amount of money. When things go wrong, which is usually the case in any start-up business, you could easily push the quit button.

 

Call for action- choosing your free stuff carefully

This chapter will discuss about the free stuff that you would give away in exchange for your visitor’s name and e-mail address. It is discussed earlier that you need to immediately establish to your prospects that your business or website is a genuine entity and that you are there to help them achieve whatever goal they desire.

Asking for your visitor’s name and e-mail address is a bit intrusive. No one is really comfortable giving up personal details like name and e-mail address. Another thing is they are fed up with a lot of spammers who take up a huge space in their e-mail, causing chaos and confusion. Hence, you need to eloquently ask for their personal details. It has to be in a manner that is not intrusive and beneficial to them.

It is called “call for action”. Simply put, it is a brilliant way to encourage your visitors to give up their details in exchange for a free stuff that are truly valuable and beneficial to them. If done correctly, you would find your mailing list filling up each day, providing you with a massive list to work on. Additionally, since you already gave them a glimpse of what you offer and they actually like it, you can effectively sell them your full-blown products and services for a fee. Not only will they buy from you, they will also refer lots of future customers because you have built massive goodwill for yourself.

Choosing your giveaways carefully

You should be aware, though, that you cannot just give free stuff thinking that it will automatically convert to leads and future customers. You should put careful thought on the things and contents that you put out there. First, it has to be absolutely related to your business. Putting something out there that is totally not in sync with what you stand for is a waste of time. Your audience will not appreciate it.

Second, it has to be truly beneficial to your audience. These people have a very short attention span. You may catch them with your free offer, but once they find out that its contents are meaningless and you actually wasted their time, you would lose them forever.

Lastly, you understand that these people have very short attention span. Hence, you need to come up with awesome contents that will truly grab their attention. Otherwise, they will just move on to another website with much interesting content.

 

Types of free stuff

If your business is technical in nature, like stock investing, real estate, or software computing, it is perfect to give away free stuff in the form of graphical reports. Since it is technical in nature, they need to look for the content a few times to absorb it. The report format is perfect for that. Another thing is the use of graphics. Graphical presentation makes the report easier to the eyes.

If you are in the business of consulting, the best giveaway is to provide a series of videos. Videos are the best way to educate your audience. You can easily convey the benefits of your service through this setup.

If you deal with tangible products like clothing, cosmetics, and shoes, it is best to give them high quality pictures showing how they can benefit by purchasing your product. You can also offer discounts to build your email list.

 

from Traditional Marketing to Digital Marketing

This is probably the greatest dilemma that businessmen and marketers are facing at present. Back then, marketing was not as complicated as it is today. Companies used to depend solely on Traditional Marketing for their promotional activities, which revolved around the tri-media—print, TV, and radio. These types of placements usually come with a monetary cost, depending on the slot and on the duration of the advertisement, unless the company is lucky enough to get the spot through an exchange-deal. An exchange-deal or ex-deal involves giving the publishing or broadcasting company a sample product and/or service in exchange of the advertising spot.

Because of the expense that came along every exposure, some companies have started viewing advertising as a liability, rather than an asset. Doubts on Traditional Marketing’s effectiveness have also started arising due to its perceived limited audience as broadcast and circulation may be restricted by geographical limits. Since these media are highly accessible to audience of all ages, traditional marketing contents needed to be somehow generalized; thus, failing to focus mainly on the brand’s target market.   

However, the coming of a new marketing platform provided solutions for these problems. And to rephrase the aforementioned statement, “back then, marketing was not as diverse as it is at present.” With the coming of the Digital Age, development of technology, and emergence of internet-capable or “smart” devices, it is not any wonder that there would come a time when marketing would be “digitized” as well. This phenomenon has eventually brought about the shift from Traditional Marketing to Digital Marketing.

Digital Marketing used to be limited to emails and websites. This is more effective because it provided a direct and personal connection with the brand’s potential market. However, the World Wide Web can be a world full of deceit. It is sometimes hard to tell the difference between a legitimate advertisement and an adware. Certain advertisements may expose the users to spyware, malware, and other threats. And what happens to unwanted and unsolicited emails? They simply end up in the Spam folder, worse, Trash folder even without the user reading the email.  Same goes for some website advertisements. Fancy visuals and catchy taglines may get users’ attention, unfortunately, only a few dare to click them. These ads may have successfully raised awareness, yet it should not stop there. Since then, there has been a need for a new marketing platform that companies can use without giving customers the feeling of being spammed or bombarded with unsolicited ads.

Mark Zuckerberg, Jack Dorsey, Kevin Systrom, Ben Silbermann, and many more — great names that surely ring a bell, right? These web programming geniuses and their brainchildren have definitely given legitimate advertisements justice, providing a new avenue to prove that they are indeed, legitimate. By their brainchildren, of course, we are talking about Facebook, Twitter, Instagram, Youtube, Pinterest, and many other social networking sites! Perhaps the great success of social media may be equated to people’s fear of missing out or simply FOMO. With these sites’ goal for people to “stay connected” and “get in-the-moment updates,” unknowingly, users have eventually started to develop a certain kind of attachment with their gadgets, virtual friends, and followers. Definitely, marketers saw this as a great opportunity to get in touch with their current and potential customers.

Before, it used to be companies feeding, bombarding, and spamming customers with their unwanted advertisements. Now, customers themselves seek advertisements and updates directly from the brands as they choose to follow them online. It is empowering in the part of the customers because they are given the option to follow these brands or not. Moreover, it is empowering for the brands as well, as customers choose to follow them.

Almost all companies nowadays have engaged in Social Media Marketing. Why? because it’s the trend! People spend almost half of their days scrolling up and down their newsfeeds, liking and sharing posts, favoriting and retweeting tweets, and even reposting posts. Aside from that, companies want to do more without spending more. How? The effort they have to exert in developing their pages is not as much as the time and money they have to spend in other marketing channels. Plus, social networking sites allow real-time interaction with their customers, thus, it’s a lot easier and faster to gather customer insights. These are just some of the benefits of social media marketing. More of these shall be discussed as we go further.

So, the question remains, is Traditional Marketing still applicable in the Modern Day? Maybe yes, maybe no. It actually depends on the company’s objectives and its target market. But just as how some conventional traditions from our ancestors are still applicable at present, some companies still incorporate the use of traditional marketing in their strategies. It’s probably safer to say that it’s not totally a shift, but an integration, rather, of Traditional and Digital Marketing.

 

Identifying Your Niche

It is true that there are millions of customers to catch online. However, not all of these online users are your ideal customers. You need to define a certain group of people who are interested to visit your website, browse your content and buy your products. Therefore, you need to identify your niche market.

Niche marketing is an online marketing strategy of targeting a small segment of the market. Here, you can identify a more specific needs and wants of a certain customer group. By defining these specific needs, you can better align your marketing strategies and product features/benefits to greatly satisfy these customers, making them loyal in the process.

Moreover, aligning your strategies to customers whom you can easily manage and serve will allow you to efficiently allocate your budget and resources. Just like in any kind of business, you need to manage your resources properly and get the most of your investment.

DEFINING YOUR TARGET MARKET

To effectively pull off a niche marketing strategy, you need to carefully define who your target customers are. It is important because your other strategies will revolve around this specific group of people. You can better allocate your resources and manage your expense if you are marketing to people who are receptive to your offers and have an immediate need for your products.

What a lot of businesses and entrepreneurs do is the exact opposite of doing marketing the right way. Many of them start with a product in mind. They will create a product without knowing first if there is a profitable group of customers that will buy it. If you approach marketing that way, you are going to have a difficult time selling your products to people online because you have yet to establish a need for it.

Do not start your business with a product in mind. Rather, start your business with a customer in mind. Look for a group of people who have similar needs or problems. Then, try to find out how you can satisfy these needs. Look for a solution to solve their problems. Always define your customer first.

To identify your target market, you need to define the specific demography of your customers such as age, gender, geographical area, social class, nature of work, religious affiliation and number of children. You can be as specific as possible by also identifying their likes and dislikes, point of view in life, hobbies, source of motivation, etc. You just need to do a thorough research about your target customers. The most effective way to do that is by doing a survey (online or offline), observing and conducting interviews.

Once you successfully define your target market, you can now concentrate on the products that you are going sell. Having a better understanding of your target customer will enable you to tailor-fit your offer to their specific needs and wants. Thus, you can effectively market it. Also, when you provide a product that makes customer happy, you can establish loyal following.

 

How to put it all together

Website

First, you need to build a website. The important things that you should consider in building one are the content, the design, and the graphics/images you put there. It does not have to be a work of art. It just needs to be consistent with the image of your business.

Landing Page

Once you figured out the design and built of your website, you need to create a landing page. This landing page will serve as a bribe for your visitors to subscribe to your mailing list. This is the corner where you offer your visitors your free stuff in exchange for their name and e-mail address. You can put a simple copy like “Get the free report/discount/videos here. Put your name and e-mail address so I can send it to you.”  Once they opt-in to your list, two things will happen: number one – you will capture their details. Number two – your e-mail marketing service provider will send them your “bribe”, whether it is a free video, a report, a discount, it is up to you. You can then start building goodwill and eloquently sell your products and services.

Engagement System

This simply consists of all the free stuff that you provide to your leads. You can automate your engagement system by sending a series of free useful and informative stuff to your prospects using your e-mail marketing service provider. You can automate your marketing campaign. For example, you can send the first video by the time they opt-in to your list. The next day your system will send another video. Then, on the third day, you can send an offer for your products with a certain discount.

Traffic

After you finish building your internet marketing system, you now need to create traffic to your website. Just like normal brick and mortar, without traffic, there is no sales; without sales, the business will fail.

There are many sources of internet traffic. The most common source used by many internet marketers is the pay per click source or PPC. If that sounds technical to you, think about search engines like Google, Yahoo, and Bing. Many websites get their traffic from search engines. Another common source of traffic is social media like Facebook, Twitter, Google+, and Instagram. A more advanced source of traffic used by savvy internet marketers is what they call joint ventures (JV) or affiliate marketing.

The next chapter will discuss in full detail what these sources of traffic are and how your website can benefit from these.

 

Things that You Need to Start Your Online Business

You already identify your niche market. You understand their needs and wants. You came up with an effective solution to address their problems. You now have a product that they would love. What happens next?

You need to build an online platform where people can visit, communicate, interact, and make a purchase. You need to have a website.

You can hire a web development company to design and fully customize your website to fit your brand and your values. If you are not keen on spending some money to hire a website developer, you can actually do it yourself and it is very cheap. You can go by with less than $100 per year to get your website up and running. There are a lot of YouTube tutorials on how to build elegant websites. You just need to spend some time learning the steps to build one.

WHAT ARE THE MAIN COMPONENTS OF A WEBSITE?

Domain name. To create a website, the first thing that you need to get is a domain name. This will be the name of your website that users can type to visit, like www.google.com or www.myinternetbusiness.com. You can choose whatever domain name you want. You may use the name of your business or your specific product as your domain name. Just check first if the name is still available. There are millions of websites out there and there is a possibility that someone is already using the name that you would like to use for your website.

To purchase a domain name, you can visit the website of any domain registrar like GoDaddy or Hostgator. Check if the domain name that you would like to use for your website is still available. If it is still available, you can now proceed to checkout and purchase your unique domain name. It usually costs between $12 and $15 per year. It is quite affordable.

Hosting Account. Once you get your own domain name, you need to get your hosting account. Think of it as your hard drive where you put all the contents of your website such as texts, images and videos. When somebody visits your site, he or she will be directed to the server that stores all the contents of the website, immediately. There, he or she can gain access to whatever information and content you put up on your website. It runs 24/7 with very little possibility of downtime. Therefore, you can be assured that once your visitors check your website, it is up and running.

Usually, the company that provides domain name also provides web hosting services. Hence, you can purchase the domain name and your hosting account as a single package. Hosting account usually costs between $72 and $100 per year.

Content management system (CMS). It is a platform that allows you to design, publish, organize, customize, edit and delete the contents of your website. The most popular CMS that is used by many companies are WordPress and Joomla. The great thing about it is you can easily integrate it with your hosting account. You just need to select certain options in your hosting account panel to install and activate your CMS. Once activated, you can now proceed to designing your website.

Another great feature of CMS is most of its design and templates are free. You can opt in for premium items at a very affordable price. CMS, nowadays, are very user friendly. You don’t even need a computer programming skills to use it. Most of its options are drag and drop, more like designing a power point presentation. There are tons of video tutorials on YouTube that will teach you how to set-up beautiful and fully functional websites. If you need to integrate some advanced options to your website, you may hire web developers to build and manage it for a certain fee.

Those are the basic things that you need to get your online business running. You need a unique domain name for your website. It must be something that will well represent your business or your brand. Then, you have to get a hosting account to securely store the contents of your website and keep it running 24/7. Lastly, you need to install a content management system to publish, design and customize your website. You can also employ the assistance of web developers to help you manage your website.

 

The system that you need to build a massive list of right customers

You now have a better understanding on how you can effectively ask for your prospects to join your mailing list by offering free stuff and eventually sell them your products or services. This chapter will discuss the system and the tools that you will need to be able to capture those leads efficiently with very minimal effort.

Once the system is up and running, all of the activities will be automated. The system will automatically capture your prospect’s name and email address. It will then give your prospect the free stuff that you promised in exchanged for their contact information. If you have a series of free stuff to give away, the system can also do that. Ultimately, if your prospect is ready to purchase your products, it can immediately go to your storefront to buy. It is a seamless chain that could let you earn income on a consistent basis.

Website

If you are venturing into a business online, the first thing that you need to build is a website. This is your “establishment”, your store. Whatever you put in your website will directly reflect on you and your business. Hence, it is important that you put good stuff on your website.

A good website is one where there is valuable information available for the visitors. Regular blog posts are important as these will update your visitors on the latest happening or the latest trend in your business and in the industry you belong to.

WordPress.org is the best blogging tool to use for your website. The good thing is it is free. You can choose from hundreds of beautiful templates that fit your business image.

Web Hosting Company

If you build your website using WordPress.org and you use a company name for your blog like Internet Consultancy, the domain name or the website will appear like internetconsultancy.wordpress.com. While there is nothing wrong with that, it will be better if your domain name would look more professional and legitimate like www.xyzcompany.com. To make your domain name like the latter, you need to purchase that from a web hosting company.

A web host is a company that gives you your desired domain name. They usually work well with WordPress, making customization easier. A good web host can also make a visit on your website a good experience as they speed up the download process because they house your website in their own servers.

There are a lot of great web hosting companies out there like BlueHost, HostGator, Go Daddy, FatCow, Just Hosts, among others. They usually charge a minimal fee for a basic package ranging from $3-$10 per month.

E-mail Marketing Service Provider

You already have a website running. It has great design and content. But how do you capture your visitors’ contact details and build an effective marketing leads for your business? You need an e-mail marketing service provider to run your campaign and give away free stuff.

This e-mail marketing service is very helpful and powerful if used properly in your online business. What it does is it provides you a customizable subscription forms. You can elect to ask for your visitor’s name, e-mail address and even contact details in exchange for your free stuff. Once they put their details, they will automatically capture it and build you a growing list of subscribers. Then, it will simultaneously send the free stuff to your subscriber’s given e-mail address. Moreover, you can set it up so it will send a sequence of e-mails and marketing campaigns at a predetermined time.

Some of the most popular e-mail marketing service providers are AWeber, Benchmark Email, Constant Contact, and Get Response. They usually charge between $10 and $20 per month for the service.

The Bribe

Now that you generate enough traffic going to your website, the next thing to do is to lock this traffic and not put it to waste. Usually, when your visitors check your site, they will try to look around and browse for certain stuff that they may be interested in. Most of the time, they will not immediately buy. Thus, you need to lock them for future business.

To capture your visitors, you must try to persuade them to give their contact details. It is important so you could reach for them in the future. Research shows that most of the sales happen during the succeeding engagements. Hence, you must be able to get, at least, their email address.

However, most online visitors are skeptical to give out their contact information because trust has yet to be established. To overcome that barrier, you must give them something for free, something that they can use, something that would prove that you can get the job done and that it’s worth to do business with you. You need to offer them a bribe!

A bribe can be a free PDF report, a free eBook, a series of educational videos or just a plain discount. Make sure that what you give will speak very positively of your business. Once they realized that you are offering a really fantastic product, they will be the one to contact you to make a purchase.

Give out any of these bribes in exchange for their email address. You can use several email marketing applications like Aweber to capture your prospect’s email address. Once they give out their contact details, you can send them a link or a downloadable file to get their bribe.

You can also run a series of email marketing campaign using email marketing applications to increase engagement and the probability of making sales.

 

Let your prospects know that you can actually provide results

The most common error some rookie internet marketers make is they build a website, put their products or services, then make an offer. They think they are so awesome that people will automatically flock in to their virtual storefront to buy their stuff only to find out that no one clicks their order button despite the decent amount of traffic on their website.

For a budding internet marketer or entrepreneur, there are few critical things that you need to remember selling online. First, there are millions of websites out there to compete against! Imagine you are competing for a spot in your customer’s attention. That spot is way too cluttered! Coming up with an offer is not enough. Chances are, your prospect has already seen thousands of them, and guess what, they are not buying. The second thing is many marketers think that a first time, walk-in visitor would immediately buy from them. Hence, their offers and campaigns are designed to coerce the walk-in first timer into buying. Every time they do that they lose the customer. No prospective customer wants to be pressured. They do not want to be sold right away. They want to take time to gather information, they want to look around and think then comeback the other day.

So how do you eloquently sell something to your prospects without looking obnoxious and pushy? Simple, do not sell your products or services yet, sell yourself first by providing value to your customers for free!

These prospects do not know you. Hence, they do not trust you and will not buy from you. They still want to rationalize their actions.  So you need to build a relationship with them by letting them know that you are a genuine entity, that you are there to help them and not cause them pain. The best way to introduce yourself is to offer them free stuff that would immediately help them. Free stuff that could take them closer to whatever goal your product or service has promised.  That is a surefire way to build massive trust and goodwill. The next time you know, people are flocking to your store buying your stuff, because they know you are the real deal.

How to provide benefits in advance?

First you need to identify the ultimate outcome that your ideal customer desires. You need to be 100% confident that the product you offer delivers the promise. Otherwise, your strategy will be put to waste because of bad reviews and feedback. Once you identify the ultimate outcome, you need to provide, at least, three valuable stuff to your prospects for free. These free items should help them to inch closer to their desired outcome.

For example, if you are selling sales training, you might want to give a series of free videos to your list teaching some sales techniques that they can immediately apply in their respective fields. Maybe in the first video you can discuss the necessary things that they need to prepare before going on a sales call, like proper clothing, posture, and tone of voice. The next video may discuss a little about prospecting. The following video may discuss something about building rapport, and so on. Then after you send all those free stuff, that is the time you can eloquently create an offer.

Sending videos is one of the few things that you can do. You can also offer a free PDF report. You can also offer a short book or some articles. Just make sure that your free stuff is aligned with your business.

The moment you put free stuff in your website in exchange for a name and an email address of your visitors, you will see a dramatic increase in your list. You may collect between 50 to 100 subscribers to your email list if you give away valuable stuff to your prospects. Not only that, it will dramatically shoot up your goodwill. Your relationship with your list is already established. They know you can deliver. They trust you because they have experienced what you are offering. You can now have a better chance of selling them your actual products and services.

Now that you know how to attract your online visitors to subscribe to your mailing list and simultaneously create goodwill for yourself, it is now time to discuss the system that you will need to make it work. The following chapter will discuss the different online tools available for this kind of relationship-building strategy.

 

Traffic Sources (free)

After successfully creating your website, the next goal is to generate traffic. No matter how good your products are, no matter how beautifully designed and visually appealing your website is, if you cannot drive traffic towards it, you will fail. Thus, the most important thing to succeed in online business is to have an airtight strategy to build traffic and let online visitors see your website.

There are two types of traffic sources. The first one, which will be discussed on this chapter, is the organic source or the free source. The next source is paid traffic. Which one is better? Both of them are important. They both present certain advantages. You need to have these two strategies work hand in hand to effectively capture your market, drive huge traffic and succeed in online business.

Search engine optimization (SEO)

When people look for something online, they usually go to search engines like Google and Yahoo to find it. As Internet marketer, your main goal is to put your website on top of the search list whenever they search for something related to what you offer. For example, if your business is about weight loss, your main goal is to make your website appears on top of the search list, or at least on its first page, whenever people search for anything related to fitness and weight loss. When your website ranks higher on the search list, the chance of getting visited is higher. Thus, you can generate better traffic, better engagement, and more chances of doing business with these visitors. Below are some of the techniques you can use to optimize your website and make it search engine friendly.

Content Marketing (Keywords). Search engines use a search algorithm to index your website. Meaning, they scan the contents of many different websites and mark them based on their type, such as sports, education, health, business, etc. The website that provides the most useful contents will be ranked higher on the search list. Hence, whenever someone searches for the latest news, they would usually find CNN, BBC, New York Times and Fox News.

To get your website recognized as a legitimate source of useful information, you should fill it with contents that are related to your business. You can make a “latest news” section or a “blog section” on your website. Put some valuable contents, tips and videos there regularly. That way, search engines will distinguish you as a genuine source of useful information.

You also need to spread keywords in your articles that best describe your business. For example, if your business is about basketball training, your article must feature the phrase “basketball training” several times. Whenever you publish new articles, always include and describe that phrase. If you could do it regularly, the search engine can effectively index you. Thus, whenever someone searches for keywords “basketball” and “training”, your website will appear on top of the search engine because it provides the most relevant content. Your chances of getting visited will increase significantly.

Guest blogging. Another way to optimize your website is to write articles to more established sites that are related to you. Since these websites are already established, they already have a continuous flow of traffic. To take advantage of that traffic, you may ask the website owners to write a blog post to benefit their audience. In exchange, they will allow you to post a link to your website. Therefore, there is a big probability that anyone who reads your blog post would click your link and visit your site.

Moreover, guest blogging would help you increase your search ranking. Since you are writing relevant topics and posting your link to many established websites, the search engine will boost your ranking because of your affiliation to these websites.

Just make sure to provide well-written and useful contents. Websites that allow guest blogging are usually strict. Of course, they do not want to compromise the integrity of their website and alienate their own audience. Therefore, they only allow guest writers who can write valuable contents.

Social media pages. Social networking sites like Facebook and Google+ allow you to create a business page for free. Having a social media page for your business can add a significant boost to your search engine ranking. You can take advantage of the name and the traffic that these huge social networking sites generate. More importantly, you can easily reach to its members for free. You may request your friends and acquaintance to “like” your social media page and share them to their own friends.